What Makes a Publisher Premium
Wednesday, November 18, 2015
Digital Content Next in September 2015 released its DCN Bot Benchmark Report: What Makes a Publisher Premiumwhich it conducted with digital advertising security company White Ops. The report examines bots in advertising traffic across 32 DCN premium publisher sites and offers insights into ways in which the industry can contribute to solutions. Areas covered in the Report include display inventory, video inventory, viewability, traffic sourcing and retargeting, audience development and content policies, bot sources, malware, impact of current events, usage patterns, false positives and much more.