Source: Nieman Reports
Involving news consumers in the reporting process can improve stories and enhance audience engagement.
While all major news organizations now see the importance of serving audiences who talk back through social media, it’s taken longer to realize the potential of using news consumers early in the reporting process. Audiences are typically only “engaged” once a story has been published, when social media teams push out links on Facebook and Twitter that they hope will go viral, or open up comments sections that often devolve into virtual boxing arenas. These engagement strategies do little to deepen the experience for audiences or reporters.